Reflecting on the Bitstrip
By creating the bits trip this has enabled us to create avatars for our target audiences. Both the male and female audience for Indie Rock have similar characteristics, likes and dislikes.
By defining our target audience this will impact our promotional products in a certain way. We will tailer these to cater to our target audiences likes and dislikes. For instance we will stay clear of pop like influences such as direct a direct mode of address on the album cover with the band. With our digipack we will likely feature our band on the back.
Our target audience is passionate about music which the bitstrip suggests. It is likely that they are musical or know how to play an instrument or sing. They also are concious about their appearance but are not overly concerned about it. Because our target audience enjoys going out to live gigs it is possible that we will try to create an atmosphere in our video of a live gig. For example shots of a band and individual band members. Perhaps this could also be included on the digipack, for example the back of the digipack could be the band on a stage. Also because our target audience is musical using close ups of instruments would also be beneficial because they would like the imagery.
Our target audience is passionate about music which the bitstrip suggests. It is likely that they are musical or know how to play an instrument or sing. They also are concious about their appearance but are not overly concerned about it. Because our target audience enjoys going out to live gigs it is possible that we will try to create an atmosphere in our video of a live gig. For example shots of a band and individual band members. Perhaps this could also be included on the digipack, for example the back of the digipack could be the band on a stage. Also because our target audience is musical using close ups of instruments would also be beneficial because they would like the imagery.
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