#1 Music Videos demonstrate genre characteristics
#2 There is a relationship between lyrics and visuals. The lyrics are represented with images
#3 There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music
#4 The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which reoccur across their work
#5 There is frequently reference to notion of looking (screens with in screens, mirrors, stages) and particularly voyeuristic treatment of the female body
#6 There are often inter-textual reference (to film, tv programmes, other music videos) etc.
How will this impact our work / how will we incorporate this theory in our work??
#1 - Genre research will be vital for demonstrating the genre accurately. This stage in development will be key for success, as portraying video for the fitting genre will ensure continuity throughout the whole video, digipak and website.
#2 - Despite being told that presenting the visuals word for word by Pete Frazer was cliche and over used, I think, what this point is trying to convey is that audio can also be used. For example we could potentially have a shot where the guitar is especially apparent with a riff etc. this would then simultaneously show the guitarist playing this piece. The key here is finding a track with prominent audio, which we can present in footage.
#3 - This point is dependant on the genre of the music. This point is trying to reflect that a softer slower tempo song would require less rapid cuts and perhaps soft fading between transitions to emulate the genre and tone of the song. Where as a rock genre would require faster paced cutting, harsher lighting and probably more extreme close ups of instruments etc.
#4 - This point is essentially the artists brand. Creating a logo and featuring it on products so that it becomes synonymous with the artist will be a key part of advertising. Ensuring that it features on merchandise, digipak, website etc will make people become much more aware of it. Feature images and footage of the artists will make audience have a connection with them. One Direction uses this technique in the majority of their work. Close ups of faces, and individual band merch - this is much more geared towards the pop industry I feel as this is an effective way to increase profit and sales as fans will buy more. We can apply this by featuring the artists in all of our products.
#5 - The emphasis of looking is heavily used in music videos. This point is trying to convey that you must look closely to find this aspects and when you do you appreciate the work gone into the scene. For example using, like stated, screens featuring on screens. We could potentially use this point in a creative way by using reflections to make a creative shots.
#6 - Intertextuality is great way to include other aspects of life into music videos. Depending on the genre it can allow the target audience to feel more involved with the music. For example fashion is an important aspect of many genres so featuring artist going into shops or wearing shoes that appeals to the target audience is a technique that many music videos take advantage of. Primary research will be vital to this stage as it will allow us to collect information on the likes and dislikes of the target audience and use this in the video.
How will this impact our work / how will we incorporate this theory in our work??
#1 - Genre research will be vital for demonstrating the genre accurately. This stage in development will be key for success, as portraying video for the fitting genre will ensure continuity throughout the whole video, digipak and website.
#2 - Despite being told that presenting the visuals word for word by Pete Frazer was cliche and over used, I think, what this point is trying to convey is that audio can also be used. For example we could potentially have a shot where the guitar is especially apparent with a riff etc. this would then simultaneously show the guitarist playing this piece. The key here is finding a track with prominent audio, which we can present in footage.
#3 - This point is dependant on the genre of the music. This point is trying to reflect that a softer slower tempo song would require less rapid cuts and perhaps soft fading between transitions to emulate the genre and tone of the song. Where as a rock genre would require faster paced cutting, harsher lighting and probably more extreme close ups of instruments etc.
#4 - This point is essentially the artists brand. Creating a logo and featuring it on products so that it becomes synonymous with the artist will be a key part of advertising. Ensuring that it features on merchandise, digipak, website etc will make people become much more aware of it. Feature images and footage of the artists will make audience have a connection with them. One Direction uses this technique in the majority of their work. Close ups of faces, and individual band merch - this is much more geared towards the pop industry I feel as this is an effective way to increase profit and sales as fans will buy more. We can apply this by featuring the artists in all of our products.
#5 - The emphasis of looking is heavily used in music videos. This point is trying to convey that you must look closely to find this aspects and when you do you appreciate the work gone into the scene. For example using, like stated, screens featuring on screens. We could potentially use this point in a creative way by using reflections to make a creative shots.
#6 - Intertextuality is great way to include other aspects of life into music videos. Depending on the genre it can allow the target audience to feel more involved with the music. For example fashion is an important aspect of many genres so featuring artist going into shops or wearing shoes that appeals to the target audience is a technique that many music videos take advantage of. Primary research will be vital to this stage as it will allow us to collect information on the likes and dislikes of the target audience and use this in the video.
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