Q2 - How effective is the combination of your main product and ancillary texts?

Within our group we created three products - music video, digipak and website.  The chosen genre for these follow the indie/rock theme. I feel that we captured this image well within all of our products and we were effective when producing the final outcome. I think that we were able to maintain continuity throughout all of our products with consistent themes creating a strong identity and band.

We chose the specified genre as we all as a group considered ourselves to listen to a variety of this music genre, as therefore we would be familiar with the products from this theme. Looking at a specific genre of rock meant that all of the band and artist we research all had a similar target audience meaning that they would all possess similar forms and conventions


Music video
The video we created followed the typical forms and conventions of an indie/rock music video. We aimed to create a performance based video with relaxed narrative cutaways. The vibe that we wanted to reflect here, was the typical laid back indie band and I think this was reflected well in the bands clothing and mannerisms in the video. Despite the cutaways being rather of an everyday day things, such as using an elevator, in the post production stage, this is where we injected the more 'creative' aspect of indie/rock video (which we found consistent in our initial research) with filters and editing skills. Our music video followed the chosen genre forms and conventions music

Digipak
The digipak created is essentially the physical sleeve of the CD and is an important aspect in any music production as it is what potential audiences see whilst in a shop. Due to this the digipak has to be visually pleasing to the eye, to the current fans but also draw in more people. I feel the digipak we created reflects the chosen genre of indie/rock. Instantly from the cover visually it has semantic links with the genre with the amp as this is a synonymous with the genre. Further more the back cover and the corresponding internal panel are the same shot taken from the front perspective and the reverse (image below). I feel that creative shots like this are often used within digipaks of this genre as they try to have abnormal shots to show creativity.

Website
Band or artist websites are created as an online presence which is more important than ever in this ever growing online age. Not only is it another platform for advertising, it is also an informative hub for fans with pages about their upcoming performances and bio pages to get to know the band which make more audiences connect with the band and not see them just as a voice or image. To further support this idea we have also created social media links within the page (located at the top to draw the eye instantly). The general theme we were aiming for was simplistic and easy navigation. For these reasons, we created a distinctive menu, placed at the top which listed all the pages available to view. I feel that the website presents the indie/rock genre as the colour pallet is dark and limited to a few colours.


I feel that throughout all of our products we have consistency with the simplistic minimalistic idea. The video uses everyday activities, the digipak uses simplistic casual shots and the website possesses a monochromatic colour scheme. However with our post production skills and editing, this enabled us to transform the everyday into the unusual and intriguing.

All of our products work effective in unison to present the apparent indie/rock genre. The theme throughout all products




Social Media

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