Monday, 17 November 2014
Monday, 3 November 2014
Digipack - rough cut + feedback
Here is our rough cut for our digipak. We decided to have the band members as a key part of the digipak however after looking back at professional digipak we realised that indie band do not always have such a direct mode of address so therefore when we develop our digipack further we may add less pictures of the band. We decided that the back cover will be of the band, however to add a bit of a twist to it we made the lead singer face the back. However we wanted to have the pictures on the outside link into the pictures on the inside, so we used the same picture but reversed who was facing the camera.
Both the kooks and coldplay have used more casual photos for their digipak which we have also used. However their photos are edited and have effects added to them which we should take into consideration when we improve our digipak, as at the moment we have just place the raw photos straight into it. Furthermore they have all used some sort of graphic effect which we make them look a little more impressive and eye catching. Therefore we should also try to incorporate some sort of graphic effect, possibly on the very front cover of the amp. We could maybe have the logo made out of wired placed on the front of the amp and have electricity sparks coming off it. Another idea we had was to make "The Wired" logo as realistic and lifelike to the fender logo usually found on an amp. We would have to create this on photo shop. We could also just use a simple effect like the fish eye effect when taking our pictures to try and make them stand out more.
After looking back at our rough cut we also decided that we would change the picture of Tom holding the lyrics as it didn't fit well with the genre and the rest of the digipak. Instead we could replace it with a picture of the band playing their instrument in a casual environment such as the ones on the kooks and coldplay digipaks. We might also replace it with just a picture of their instruments alone, instead of them with the band.
Another reflection we had was our colour scheme. At the moment its quite random with no real sense of continuity. Therefore we could change it so that it is all in black and white, therefore all fitting together. Furthermore this may help the digipak and website link in together as the website's colour scheme is quite dark and simple.
Website - rough cut + feedback
Coldplay:
In comparison to Coldplay's website, our website is similar in terms of the box layout of the homepage, the social media links are at the right hand top of the page, music and news appear on the page. A difference would be the size of the masthead/band logo, which on the Coldplay website is fairly small in comparison. Coldplay also advertise merch on their page, which we may have to do on ours (Though not allowing it to be taken to a real online store).
The Kooks:
The Kooks website homepage is a scroll down and each of the pages are divided by images and then a blue background with the name of the page. This is an interesting technique as it keeps the audience entertained with images of the band, allowing them to gain a sense of who the band are.
Their music page is fairly similar, although it links to places to buy the albums and their covers instead of linking to youtube videos like ours.
The news page has a very similar layout to that of our own, apart from that it's a little more interactive in that you have to click to go to the next news item rather than the scrolling down that you'd have to do on our own website.
The Killers:
In comparison to The Killers' website, ours is fairly similar in terms of the image on the top of the homepage, the colour scheme, and also the general layout of the pages such as the news page. Differences again are that the masthead/logo of the Killers is small in comparison with our own website.
In light of these comparisons, our website could be improved by resizing the masthead/logo and placing it further up the page. Another improvement is to advertise merch on the page as well as adding more profiles for the band- by giving them more coverage.
Primary audience survey:
In light of this feedback and the comparisons to professional products, we can improve the website by:
- Changing the colour scheme slightly to suit that of the digipak as it uses more red than blue colours.
- Giving the band individual profiles as that was a suggestion and people didn't seem to get an understanding of who the band were.
- The logo will also need changing to make it more noticeable as it blends in with the background, so it may be better by changing it to white for it to draw the audience's attention.
- Some images may also have to be reconsidered- some are blurred and haven't been edited using Photoshop.
- Some more news articles may also be a good idea to have also, as well as a higher use of social networking as one respondent suggested.
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